Creativity is an important element of innovation, and one that business managers are struggling to find ways to incorporate into their businesses. But you don’t just “do” creativity, or delegate it to specific “creative” individuals – you generate it using tried and tested business thinking.
Innovativeness is often taught as a personal characteristic, a rare quality difficult to achieve, accessible only by specially gifted visionaries or leaders. Nonsense. It is available in every organization, and to every manager. All that’s needed is understanding that fact, and how to manage innovation. . .
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